And I’m a Brand Identity Designer! I should write a fancy copy about who I am, what I do, and how blah, blah, blah… Right?
Well… Be honest, would you even care? People tend to care only about themselves… And it’s OK!
When telling the story, keep in mind that they are the main character and you are their sidekick…
The fact is, that sidekicks are easily replaced.
I know, it’s sad… But it is true.
So, they are in control – What can we do about it? Provide value upfront and influence their decisions with a clear and emotive message…
I just did, and you should too!
How can I provide Value?
Care About Them. Make them Feel part of Something Bigger. We all want to share what we stand for, and your Brand can be a Symbol that portrays that.
It’s not about the Features and Benefits…
That’s old fashioned. It’s about a Belief, a Purpose or a Cause. People don’t buy WHAT you do… they buy WHY you do it.